The Indie Artist’s Music Release Checklist

2 min read

Releasing music isn’t just about uploading your track and hoping for the best — it’s about planning, precision, and promotion.

This step-by-step Music Release Checklist will help you prepare your next single, EP, or album for a smooth launch and maximum impact.
1. Finalize Your Track
Before anything else, make sure your music is truly finished.
  • Mastering: Ensure your song is professionally mastered so it sounds great across all platforms (Spotify, Apple Music, YouTube, etc.).
  • File format: Most distributors require a 16-bit/44.1kHz WAV file.
  • Check for errors: Listen from start to finish for glitches, pops, or volume inconsistencies.
Pro Tip: Drew’s Vault offers mastering services so your track meets global streaming standards.
2. Get Your Artwork Ready
Your cover art is the first thing listeners see — make it count.
  • Size: At least 3000 x 3000 pixels, JPG or PNG.
  • Design: Avoid blurry images, text too close to edges, or logos you don’t own.
  • Brand consistency: Match the style to your artist image and genre.

3. Organize Your Metadata

Metadata is the “digital ID” for your music — it tells platforms exactly what your track is.

  • Artist Name (correct spelling, consistent across releases)

  • Track Title (no typos or unnecessary punctuation)

  • Release Date (plan ahead — see below)

  • ISRC & UPC codes (for tracking streams and sales)

4. Choose Your Release Date

Timing can make or break your launch.

  • Plan at least 3–4 weeks ahead to allow time for distribution and playlist pitching.

  • Avoid releasing on major holidays unless it’s part of your campaign.

  • Use the extra time to build anticipation.

5. Set Up Distribution

Your music should be available everywhere your fans listen.

  • Distribute to Spotify, Apple Music, Amazon Music, YouTube Music, Deezer, Tidal, and 99+ other platforms.

  • Use a reliable distributor (Drew’s Vault handles the upload, metadata, and delivery for you).

6. Build Pre-Release Buzz

Get people talking before the song drops.

  • Announce the release date on social media.

  • Share behind-the-scenes photos or short audio teasers.

  • Create a pre-save link for Spotify and Apple Music.

  • Send your mailing list a “Coming Soon” update.

7. Plan Your Release Day

On launch day, your goal is visibility.

  • Share direct streaming links on all social platforms.

  • Update your website’s homepage with the new release.

  • Tag fans, influencers, and blogs that might share your track.

8. Keep Momentum After the Release

Don’t let the hype die after day one.

  • Post a lyric video or live performance version.

  • Pitch your song to playlist curators and music blogs.

  • Run a small ad campaign targeting your genre’s audience.

  • Share fan-made content (covers, TikToks, reels).