The Indie Artist’s Music Release Checklist
2 min read
Releasing music isn’t just about uploading your track and hoping for the best — it’s about planning, precision, and promotion.
This step-by-step Music Release Checklist will help you prepare your next single, EP, or album for a smooth launch and maximum impact.
1. Finalize Your Track
Before anything else, make sure your music is truly finished.
Mastering: Ensure your song is professionally mastered so it sounds great across all platforms (Spotify, Apple Music, YouTube, etc.).
File format: Most distributors require a 16-bit/44.1kHz WAV file.
Check for errors: Listen from start to finish for glitches, pops, or volume inconsistencies.
Pro Tip: Drew’s Vault offers mastering services so your track meets global streaming standards.
2. Get Your Artwork Ready
Your cover art is the first thing listeners see — make it count.
Size: At least 3000 x 3000 pixels, JPG or PNG.
Design: Avoid blurry images, text too close to edges, or logos you don’t own.
Brand consistency: Match the style to your artist image and genre.
3. Organize Your Metadata
Metadata is the “digital ID” for your music — it tells platforms exactly what your track is.
Artist Name (correct spelling, consistent across releases)
Track Title (no typos or unnecessary punctuation)
Release Date (plan ahead — see below)
ISRC & UPC codes (for tracking streams and sales)
4. Choose Your Release Date
Timing can make or break your launch.
Plan at least 3–4 weeks ahead to allow time for distribution and playlist pitching.
Avoid releasing on major holidays unless it’s part of your campaign.
Use the extra time to build anticipation.
5. Set Up Distribution
Your music should be available everywhere your fans listen.
Distribute to Spotify, Apple Music, Amazon Music, YouTube Music, Deezer, Tidal, and 99+ other platforms.
Use a reliable distributor (Drew’s Vault handles the upload, metadata, and delivery for you).
6. Build Pre-Release Buzz
Get people talking before the song drops.
Announce the release date on social media.
Share behind-the-scenes photos or short audio teasers.
Create a pre-save link for Spotify and Apple Music.
Send your mailing list a “Coming Soon” update.
7. Plan Your Release Day
On launch day, your goal is visibility.
Share direct streaming links on all social platforms.
Update your website’s homepage with the new release.
Tag fans, influencers, and blogs that might share your track.
8. Keep Momentum After the Release
Don’t let the hype die after day one.
Post a lyric video or live performance version.
Pitch your song to playlist curators and music blogs.
Run a small ad campaign targeting your genre’s audience.
Share fan-made content (covers, TikToks, reels).
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