How to Promote Your Music After Release

Releasing your song is only the first step. If you want people to actually hear it — and keep listening — you need a solid promotion plan. This guide will walk you through proven strategies to boost streams, attract new fans, and keep momentum going after your release date.

1. Share Everywhere (But Strategically)

The first 24–48 hours after release are crucial.

• Post direct streaming links on Instagram, Facebook, X (Twitter), TikTok, and YouTube.

• Use different content formats on each platform (e.g., short reels on Instagram, behind-the-scenes clip on TikTok, lyric snippet on YouTube Shorts).

• Tag collaborators, producers, and any featured artists — they’ll likely share too.

2. Get on Playlists

Playlists can be a major traffic source.

• Submit to official Spotify editorial playlists via Spotify for Artists (do this at least 2 weeks before release).

• Target independent curators on platforms like SubmitHub, Soundplate, and PlaylistPush.

• Create your own playlist with your new track plus songs by similar artists to attract like-minded listeners.

3. Reach Out to Blogs & Press

Even in the age of streaming, music blogs and niche press outlets still matter.

• Send a short press release with your song link, cover art, and artist bio.

• Personalize your message for each blog.

• Target smaller, genre-specific blogs for higher chances of coverage.

4. Use Short-Form Video Content

Platforms like TikTok and Instagram Reels can push your track to thousands of new listeners.

• Share 10–15 second hooks from your song.

• Create content trends or challenges around your track.

• Post regularly — the algorithm loves consistency.

5. Engage With Your Fans

Fans who feel connected to you will support you more.

• Reply to every comment in the first few days.

• Share fan-created videos and covers.

• Host a live Q&A or mini-performance on Instagram or YouTube.

6. Keep Momentum Going

• Drop a lyric video or alternate version of your track a week after release.

• Announce live shows or virtual performances.

• Collaborate with another artist for a remix or feature.

Final Thought:
Your promotion doesn’t end on release day — it’s an ongoing process. With a little consistency and creativity, you can turn a one-time listener into a long-term fan.
If you’d rather focus on making music, Drew’s Vault can help with playlist pitching, lyric videos, and digital distribution to keep your momentum strong.